Lever 1
Narrative Shaper
We build the basis for new climate narratives with majority appeal.
Climate action that connects
Climate action convinces where it connects to what people care about: quality of life, security, innovation and economic strength. That takes narratives that unite instead of divide.
With the Narrative Shaper we accompany organisations and people in developing a socially connecting stance on climate action. A central tool for this is our climate narrative guide, developed with Catalytic: it leads step by step to narratives rooted in the values of each audience.
Projects
